A Philippine bank president told us this story ...

… and it might be the most important one we heard this year.

When the COVID pandemic hit, the Philippine restaurant sector was hit hard. Most owners responded by shutting down, cutting costs, letting staff go, and waiting out the storm. Except for one. He did something different.
How did this restaurant owner end up doing more business in the pandemic than he had before? And what can financial institutions learn from him?

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