How Salmon launched market-disruptive consumer loans in the Philippines on Oradian.
+648%
Loan portfolio growth on Oradian in 12 months
6.7×
customer growth in 23 months (to 2M customers)
200×
increase in monthly lending throughput over 23 months
100%
system stability across a 1,200× increase in data volume
Customer
Salmon
Country
Philippines
Sector
Consumer fintech
Use case
Market entry and consumer lending
Salmon entered the Philippine market in 2022 and acquired the Rural Bank of Santa Rosa (Laguna) in early 2024, with a mission to close the financial inclusion gap for unbanked and underbanked consumers. Using AI-driven credit decisioning, Salmon set out to offer market-disruptive consumer loans built around the customer.
Salmon evaluated Mambu and Thought Machine alongside Oradian, and chose Oradian for its deep local expertise in the Philippines since 2016, configurable off-the-shelf product, and the ability to extend the platform with custom code without compromising performance.
Oradian implemented the credit line solution in approximately six months, most features were configurable off the shelf, with custom code and integrations enabling go-live within weeks of final sign-off. Salmon launched Salmon Credit, Salmon Installment, and Salmon Cash Loans, with Oradian Custom Code and Oradian Notifier powering real-time alerts and tailored workflows.
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