Philippines · Consumer fintech

    Market entry powered by future-ready core banking

    How Salmon launched market-disruptive consumer loans in the Philippines on Oradian.

    Salmon case study

    +648%

    Loan portfolio growth on Oradian in 12 months

    6.7×

    customer growth in 23 months (to 2M customers)

    200×

    increase in monthly lending throughput over 23 months

    100%

    system stability across a 1,200× increase in data volume

    Customer

    Salmon

    Country

    Philippines

    Sector

    Consumer fintech

    Use case

    Market entry and consumer lending

    Background

    Salmon entered the Philippine market in 2022 and acquired the Rural Bank of Santa Rosa (Laguna) in early 2024, with a mission to close the financial inclusion gap for unbanked and underbanked consumers. Using AI-driven credit decisioning, Salmon set out to offer market-disruptive consumer loans built around the customer.

    Why Oradian

    Salmon evaluated Mambu and Thought Machine alongside Oradian, and chose Oradian for its deep local expertise in the Philippines since 2016, configurable off-the-shelf product, and the ability to extend the platform with custom code without compromising performance.

    Impact

    Oradian implemented the credit line solution in approximately six months, most features were configurable off the shelf, with custom code and integrations enabling go-live within weeks of final sign-off. Salmon launched Salmon Credit, Salmon Installment, and Salmon Cash Loans, with Oradian Custom Code and Oradian Notifier powering real-time alerts and tailored workflows.

    Highlights

    • Off-the-shelf core with custom code extensions
    • Real-time notifications via Oradian Notifier
    • Integration with card management systems
    • Quick to market, scalable, and flexible

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