With our roots in the Philippines, Nigeria, and Indonesia, and expanding across other regions, our local expertise gives us an edge that sets us apart from other international core banking systems.
Oradian’s approach is not just about having a presence in these markets; it’s about being embedded within them, fostering strong partnerships, and adapting to the complexities of each market.
Here’s how Oradian leverages its local knowledge to deliver a distinct advantage in the core banking space:
📍 A local team for local success
In dynamic markets, many fintech providers rely on third-party support for their customers, rather than establishing a local team. Oradian, however, has taken the opposite approach by investing heavily in dedicated teams within the regions we serve. This is particularly evident in our substantial presence in Manila and Nigeria, where our team is pivotal in offering localised support and maintaining strong relationships across the financial ecosystem.
As Laurin Hainy, CEO of FairMoney, puts it: “We decided to partner with Oradian to leverage the already existing infrastructure and trusted system performance to scale our solutions to new markets where they are needed and perfect existing offerings in our current markets.” This ability to scale, while maintaining a deep understanding of local market needs, is a core part of what makes Oradian’s model effective.
Why? Because deep cultural understanding drives success.
Local expertise isn’t just about being in the right location – it’s about understanding the subtleties of each region. At Oradian, we make sure our teams, from the Philippines to Nigeria and Indonesia, are composed of individuals who understand local cultures, languages, and business practices. This insight ensures that we tailor our solutions in a way that resonates with customers, partners, and regulators alike.
Venz Soriano, Oradian’s Marketing Events Manager in Manila, underscores the importance of cultural understanding in his role: “By tailoring our events to local expectations and regulations, we ensure they resonate with our audience. This level of personalisation sets us apart and is why our events stand out in such a competitive market.”
Similarly, Ana Alingog-Lazzari, President and CEO of Country Funders, highlights how flexibility in our approach has supported their business: “We wanted a tech solution that is flexible, that will allow us to use these proprietary solutions and enhance the processes we believe are unique to us. With Oradian, we took the risk, and now we’re here, we’re still working!”
🛎️ Personalised service, anytime, anywhere
For many of our customers, banking software is more than just a tool – it is integral to their business. That’s why Oradian takes a high-touch approach to customer service. Unlike many international providers, our dedicated local teams provide rapid and personalised support, ensuring that our customers’ needs are met swiftly and effectively.
Rajan Uttamchandani, CEO of Esquire Financing, reflects on the importance of having local support: “None of the other providers we were talking to had local support. Having local support on the ground was really an advantage for us.” This on-the-ground presence enables Oradian’s teams to act quickly, resolve issues directly, and build long-lasting relationships with customers, which is essential for mutual success.
Oradian’s Customer Support Specialist, Brian Sarvida, speaks to the advantages of this approach: “What’s great about working with Oradian’s customers is that each issue is unique, which keeps me engaged and constantly learning. The fact that I can speak to customers in their local context, understand their concerns first-hand, and resolve their problems on-site, is a key part of what makes our service so effective.”
🔄 Flexibility and adaptability in dynamic markets
Operating in diverse markets also means staying ahead of regulatory changes and market shifts. Oradian’s local teams are always on top of the latest developments, ensuring that we remain in compliance with local regulations and can quickly adapt to new demands. In the Philippines, for example, the Central Bank’s evolving regulations require constant adaptation, and our team is embedded within these conversations, providing customers with up-to-date insights and guidance.
Richard Rotoye, Managing Director of Creditville, highlights how Oradian’s ability to adapt and innovate helped his business: “The best way to go was technology, so we were looking for partners to help us do it. That’s when Oradian came in, to make us look different, do things differently, and achieve results but in a magnificent way.” Our local expertise and adaptive approach make us an invaluable partner in navigating such dynamic markets.
🌍 A global perspective with local impact
While Oradian’s local expertise is a major differentiator, we also combine this with a global perspective. This fusion of local insight and global experience means that we provide solutions that are both relevant to the local context and competitive on the global stage.
Rajan Uttamchandani sums up the value of this approach: “In an era of the everchanging technological landscape and higher demands from customers, it is paramount to have a trusted partner who delivers on technology and supports you navigate from a business perspective. Oradian demonstrated experience, local know-how, and a dominant track record in the Philippines, making them a natural partner.”
The flexibility of Oradian’s platform, coupled with our local expertise, is also highlighted by George Chesakov, CEO of Salmon, who says: “Oradian offers a vital combination of flexible, scalable, best-in-class technology and comprehensive in-market customer support and expertise that enables us to drive growth, scale rapidly, and boost our performance.” This combination is the key to staying competitive in today’s crowded fintech landscape.
🤝 Building long-term partnerships
At Oradian, we don’t see our customers as just customers; we see them as long-term partners. By embedding ourselves within local markets, we ensure that we remain deeply engaged with our customers, helping them scale and innovate in ways that align with their business goals.
As Tiernan Kennedy, CEO of Umba, points out: “Oradian was the obvious choice for Umba. We found both a strong technology partner and an experienced business partner with a strong track record delivering cloud tech in Africa. This gives us the confidence to build the foundation on which to scale our business and deliver innovation to our clients across Nigeria and Kenya.”
Our commitment to providing ongoing, localised support is what keeps our customers ahead of the curve, ensuring they’re equipped to meet their business needs and grow sustainably.
